- LIDA TOHIDI
- SKILLSET
Growth Marketing & Product Management
Key Influences:
Strategic Planning & Implementation
Key Influences:
Business Development & Partnerships
Key Influences:
TESTIMONIALS
From a few previous clients
1Tegan Bukowski, Co-Founder and CEO, WellSet
Lida is a bright light and extremely hard working digital strategist. She was always thinking one step ahead and outside of the digital marketing box while also driving home our core company values.
2César Salazar, Principal, Revolt Venture Capital
Lida is a boundless source of creativity and inspiration.
Her work ethic, resourcefulness and curiosity made her a real boost to our company, helping us discover and implement a new acquisition funnel in a highly competitive market.
3Analise Roland, Founder, Apiary Alpha
Lida is great at providing detailed explanations on how and why to set up strategic digital marketing.
She's an asset to building your foundation and preparing for growth!
4Chris Matthews, President, Treasury Dynamics
Lida’s leadership and expertise were invaluable during our project. She understood our objectives and was able to quickly structure a program to meet our goals. Her communication skills and timely follow-up ensured our success.
- PROFESSIONAL EXPERIENCE
Stealth startup -> exit
2014-2016Co-Founder + CEO
Ottawa + Montreal, Canada
2013-2014Manager, Incubator and Funding Applications
Ottawa, Canada
2009-2010Consultant; Programs Officer; Senior Planning Officer
Tokyo, Japan; Toronto, Canada; Ottawa, Canada
- EDUCATIONPost-Secondary Education
Masters of Business Administration (MBA), Thesis in Corporate Sustainability
University of St. Gallen (HSG)St. Gallen, SG, SwitzerlandOne of the most prestigious business schools in Europe. Merit Scholarship.Professional Consultancy DesignationHumber CollegeToronto, ON, CanadaPost-graduate diploma gained while working full-time. Full Scholarship.Honours Bachelor of Science (BSc)
University of OttawaOttawa, ON, Canada
Completed a competitive academic exchange in Sydney, Australia. Full Scholarship.
COACHING
Save your spot for a coaching call.
AWARDS
- Winner of the Global Startup Battle powered by Google for Entrepreneurs (1 annually worldwide) and participant in US Embassy-sponsored, selective Startup Weekend (1 in Canada)
- Member of prestigious Thousand / former Sandbox Network (1000 members, 86 nationalities, 5 continents)
- Chanel Chance Scholarship National Winner (1 in Canada)
- University of St. Gallen International Scholarship (1 in program)
- Canadian Millennium Foundation - National Laureate (100 in Canada)- Canadian Merit Scholarship Foundation Scholarship - Provincial Laureate (68 in Canada)
- University of Ottawa Chancellor's Scholarship Winner (1 in faculty)
- Ontario Scholar and Recipient of the Governor General's medal (1 at my school)
- Recipients of the University of Ottawa Undergraduate Research Scholarship – working with Dr. Ben, national Canada Research Chair in Medicinal Chemistry (8 in Canada) and “Be a Gene Researcher For a Week” participants – working with Dr. Drouin, Canada Research Chair in Genetics, Mutagenesis & Cancer (30 in Canada)
- Member of Golden Key International Honours Society throughout university
- Member of the Honour Society throughout high school and university
- Recipient of the Highest Level of Achievement Awards for: Civics, Computer Science, Dramatic Arts, English, French, History, Mathematics, Psychology, and Science (Biology, Chemistry, Physics)- Completion of Duke of Edinburgh’s Award Young Canadians Challenge
- UNESCO certificate with Summa Cum Laude standing
- Certificate for Women As Global Leaders international conference- Recipient of an unprecedented 2 Outstanding Youth Awards
- Recipient of the Ontario Catapult Microloan Fund for Social Ventures and Applied Research and Innovation grant
- Recipient of third-ever JustChange award and funding
- Admission to top law schools in Canada / US (graciously declined)
- Admission to Harvard University Masters program (graciously declined)
- Admission to Shopify/HackerYou Summer Academy (graciously declined)
- Admission to StartupBus and Founder Institute inaugural Canadian launch (graciously declined)
- Admission to Foreign Affairs Canada, US Centre for Biology Diversity, and Ministry of Ontario programs (graciously declined)
GLOBAL VIEWI've lived and worked on all continents. I've put this global view to use by initiating, leading, and completing successful projects in Australia, Bénin, Canada, France, Italy, Japan, Malawi, Peru, Switzerland, Taiwan, the UK, and the USA.
EXTRA-CURRICULAR ACTIVITIES2016 - Present Pidaar Mastermind for women in technology, San Francisco and globally, Coach
ExO Network (partnership with Singularity University), San Francisco and globally, Member
WEST (Women Entering and Staying in Tech), San Francisco, US, Advisor
Braven, San Francisco + San Jose, US, Mentor and Leadership Coach for university students
2013 - Present Sandbox, San Francisco, US and Toronto, Canada, Co-Ambassador / Action Committee
Global Shapers Network, San Francisco, US and Ottawa, Montréal, Canada, Participant
2010 - 2015 Impact HUB, San Francisco, Zurich, and Ottawa, Volunteer
2014 Google Global Startup Battle, Winner
Start-Up Weekend + Canada, Advisor
2010 - 2013 Start-Up Weekend and Start-Up Ottawa, Executive Team Member
Challenge the Best Conference, HSG, External Advisor and Volunteer
oikos International and oikos HSG (carbon-neutral campus), Executive
Green Buzz (social and business networking in sustainability), Participant2010 - 2012 Consulting Club and Entrepreneurial Club, HSG-MBA, Founder + President
National Consortium of University Entrepreneurs (NACUE), Volunteer
London School of Economics (LSE) Emerging Markets Forum, Participant2008 - 2010 Canada Africa Community Health Alliance (CACHA), Ottawa, Canada
Cotonou and Aklampa, Bénin, Team Leader and Chief Financial Officer2004 - 2009 Council of Women in Politics and Public Policy (CWPPP), Canada
Financial Director, Chair of Personal Development and Leadership2004 - 2008 Winter Olympics, International House, Model UN/WTO, Canada, Volunteer
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