• LIDA TOHIDI

  • SKILLSET

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    Growth Marketing & Product Management

    Key Influences:

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    Strategic Planning & Implementation

    Key Influences:

    Work experience at:

     

    - 23 Design

    - Schindler

    - South Pole Group

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    Business Development & Partnerships

    Key Influences:

  • TESTIMONIALS

    From a few previous clients

    1

    Tegan Bukowski, Co-Founder and CEO, WellSet

    Lida is a bright light and extremely hard working digital strategist. She was always thinking one step ahead and outside of the digital marketing box while also driving home our core company values.

    2

    César Salazar, Principal, Revolt Venture Capital

    Lida is a boundless source of creativity and inspiration.

    Her work ethic, resourcefulness and curiosity made her a real boost to our company, helping us discover and implement a new acquisition funnel in a highly competitive market.

    3

    Analise Roland, Founder, Apiary Alpha

    Lida is great at providing detailed explanations on how and why to set up strategic digital marketing.

     

    She's an asset to building your foundation and preparing for growth!

    4

    Chris Matthews, President, Treasury Dynamics

    Lida’s leadership and expertise were invaluable during our project. She understood our objectives and was able to quickly structure a program to meet our goals. Her communication skills and timely follow-up ensured our success.

  • PROFESSIONAL EXPERIENCE

    2017-Present

    Founder + CEO

     

    Canada + USA

     

    2018-2021

    Lead Instructor

     

    San Francisco, CA and Seattle, WA

     

    2017-2018

    Managing Director

     

    San Francisco, USA

     

    2016-2017

    Team Lead, Marketing

     

    San Francisco, USA

     

    Stealth startup -> exit

    2014-2016

    Co-Founder + CEO

     

    Ottawa + Montreal, Canada

     

    2013-2014

    Manager, Incubator and Funding Applications

     

    Ottawa, Canada

     

    2011-2013
    Corporate Marketing Manager

     

    Lucerne, Switzerland

     

    2011 (MBA contract)

    Marketing Consultant

     

    Zurich, Switzerland

     

    2009-2010

    Consultant; Programs Officer; Senior Planning Officer

     

    Tokyo, Japan; Toronto, Canada; Ottawa, Canada

     

    2008-2009

    Teacher, Mentor

     

    Kiryu, Japan

     

    2006 (Contract)

    Consultant

    Sydney, Australia

  • EDUCATION

    Post-Secondary Education

    Masters of Business Administration (MBA), Thesis in Corporate Sustainability

    University of St. Gallen (HSG)
    St. Gallen, SG, Switzerland

    One of the most prestigious business schools in Europe. Merit Scholarship.

    Professional Consultancy Designation

    Humber College
    Toronto, ON, Canada

    Post-graduate diploma gained while working full-time. Full Scholarship.

    Honours Bachelor of Science (BSc)

    University of Ottawa

    Ottawa, ON, Canada

     

    Completed a competitive academic exchange in Sydney, Australia. Full Scholarship.

     

  • COACHING

    Save your spot for a coaching call.

    Turn chaos into clarity with a 1:1 coaching call (limited sessions left)

    Turn chaos into clarity with a 1:1 coaching call (limited sessions left)

    Resilience is my lifeblood (and the name of my company)!

    In the midst of this chaotic time, more waiting and anticipating that this crisis will soon pass is not a good strategy. Luck favors those who take action!

    I’m determined to help make this time one where you can thrive, rather than struggle, in the chaos. Turn chaos into clarity instead!

    In order to uncover your unique personal and professional attributes, we’ll dig deeper into your experience. This will allow us to showcase the best you have to offer and help you achieve your dream life.

    Packages are also available (with discount).
    Quantity
    Coming soon

  • AWARDS

    - Winner of the Global Startup Battle powered by Google for Entrepreneurs (1 annually worldwide) and participant in US Embassy-sponsored, selective Startup Weekend (1 in Canada)

    - Member of prestigious Thousand / former Sandbox Network (1000 members, 86 nationalities, 5 continents)

    - Chanel Chance Scholarship National Winner (1 in Canada)

    - University of St. Gallen International Scholarship (1 in program)
    - Canadian Millennium Foundation - National Laureate (100 in Canada)

    - Canadian Merit Scholarship Foundation Scholarship - Provincial Laureate (68 in Canada)

    - University of Ottawa Chancellor's Scholarship Winner (1 in faculty)

    - Ontario Scholar and Recipient of the Governor General's medal (1 at my school)

    - Recipients of the University of Ottawa Undergraduate Research Scholarship – working with Dr. Ben, national Canada Research Chair in Medicinal Chemistry (8 in Canada) and “Be a Gene Researcher For a Week” participants – working with Dr. Drouin, Canada Research Chair in Genetics, Mutagenesis & Cancer (30 in Canada)

    - Member of Golden Key International Honours Society throughout university

    - Member of the Honour Society throughout high school and university
    - Recipient of the Highest Level of Achievement Awards for: Civics, Computer Science, Dramatic Arts, English, French, History, Mathematics, Psychology, and Science (Biology, Chemistry, Physics)

    - Completion of Duke of Edinburgh’s Award Young Canadians Challenge

    - UNESCO certificate with Summa Cum Laude standing
    - Certificate for Women As Global Leaders international conference

    - Recipient of an unprecedented 2 Outstanding Youth Awards

    - Recipient of the Ontario Catapult Microloan Fund for Social Ventures and Applied Research and Innovation grant

    - Recipient of third-ever JustChange award and funding

     

    - Admission to top law schools in Canada / US (graciously declined)

    - Admission to Harvard University Masters program (graciously declined)

    - Admission to Shopify/HackerYou Summer Academy (graciously declined)

    - Admission to StartupBus and Founder Institute inaugural Canadian launch (graciously declined)

    - Admission to Foreign Affairs Canada, US Centre for Biology Diversity, and Ministry of Ontario programs (graciously declined)

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    GLOBAL VIEW

    I've lived and worked on all continents. I've put this global view to use by initiating, leading, and completing successful projects in Australia, Bénin, Canada, France, Italy, Japan, Malawi, Peru, Switzerland, Taiwan, the UK, and the USA.

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    EXTRA-CURRICULAR ACTIVITIES

    2016 - Present Pidaar Mastermind for women in technology, San Francisco and globally, Coach

    ExO Network (partnership with Singularity University), San Francisco and globally, Member

    WEST (Women Entering and Staying in Tech), San Francisco, US, Advisor

     

    Braven, San Francisco + San Jose, US, Mentor and Leadership Coach for university students

     

    2013 - Present             Sandbox, San Francisco, US and Toronto, Canada, Co-Ambassador / Action Committee

     

    Global Shapers Network, San Francisco, US and Ottawa, Montréal, Canada, Participant

     

    2010 - 2015 Impact HUB, San Francisco, Zurich, and Ottawa, Volunteer

     

    2014 Google Global Startup Battle, Winner

    Start-Up Weekend + Canada, Advisor

     

    2010 - 2013 Start-Up Weekend and Start-Up Ottawa, Executive Team Member
    Challenge the Best Conference, HSG, External Advisor and Volunteer
    oikos International and oikos HSG (carbon-neutral campus), Executive
    Green Buzz (social and business networking in sustainability), Participant

     

    2010 - 2012 Consulting Club and Entrepreneurial Club, HSG-MBA, Founder + President
    National Consortium of University Entrepreneurs (NACUE), Volunteer
    London School of Economics (LSE) Emerging Markets Forum, Participant

     

    2008 - 2010 Canada Africa Community Health Alliance (CACHA), Ottawa, Canada
    Cotonou and Aklampa, Bénin, Team Leader and Chief Financial Officer

     

    2004 - 2009 Council of Women in Politics and Public Policy (CWPPP), Canada
    Financial Director, Chair of Personal Development and Leadership

     

    2004 - 2008 Winter Olympics, International House, Model UN/WTO, Canada, Volunteer

  • CONNECT

    Feel free to reach out now. I'm looking forward to connecting with you.

    Call me!

    Phone

    Call

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    Connect

     

    Email

    Email

     

    Send

     

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    Twitter

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